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Digital skills are defined as the ability to find, evaluate, use, share, and create content using digital devices, such as computers and smartphones. Digital skills are important for businesses that want to raise their brand awareness, offer great social customer service or generate land increase revenue. Students learning digital skills not only make themselves more employable but also future-proof their careers by understanding key digital channels. Following are digital skills to be learnt before graduating:

1) Social media marketing

Social media marketing refers to the use of social media and social networks to market a company’s products and services. The ability to understand and use most social media effectively is a valued skill that every professional should have. Social media marketing provides companies with a way to engage with existing customers and at the same time reach new ones. Social media marketing goes beyond tweeting or Facebook update; it is about understanding the dynamic relationship between brands, influencers, and consumers.

2) Data science and data analytics:

Data Scientists are in-demand by employers across the world. Not only is Data Science an excellent career path for professionals in the digital age, but demand far outweighs supply, making Data Scientists highly employable. Companies gather huge amounts of data that can be immensely valuable to them if they have a big data analyst who can makes sense of it all.

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3) Pay-Per-Click (PPC) Marketing Skills:

PPC marketing skill is one of the most sorts after skills in digital marketing. PPC is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. The pay-per-click model is offered primarily by search engines (e.g Google) and social networks (e.g Facebook). Businesses need a higher conversion rate for every amount they spend on acquiring customers. With PPC, bigger companies with a big budget can easily get their search result to appear on Google’s first page. The essence is to get massive search engine traffic and sales.

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4) Digital Design and Data Visualization:

Data visualization is a form of communication that portrays dense and complex information in graphical form. The resulting visuals are designed to make it easy to compare data and use it to tell a story that can help users in decision making. Any designer with experience creating effective, dynamic user experiences will be in high demand with most tech companies. Data visualization is useful for senior leaders to gain valuable insights from data.

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5) Digital Marketing:

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. To promote their products and services, tech companies will look to digital marketing. Understanding how to get the most value for money out of the broadest range of networks will be key here. In-demand skills for Digital Marketers include: Digital marketing tools, Analytics tools, Social media marketing, Content marketing, User Experience Design.

6) Programming/Coding:

Programming is the process of creating a set of instructions that tell a computer how to perform a task. There are many languages used in programming which include: Fortran, JAVA, C++, Python, MySQL, Oracle, HTML, and so on. You’re a golden commodity if you can learn and master any of the languages.

7) Networking Skills:

Networking is the exchange of information and ideas among people with a common profession or special interest. Networking skills are the abilities required to maintain professional or social relationships. Communication, active listening, and social skills are
incredibly valuable in both professional and personal settings and are especially sought after by employers, as all successful firms rely on networking. Networking is an important skill in sales, corporate growth, and a variety of other fields. Networking skills are required to build and cultivate relationships with new contacts and promote something of value.


8) Blogging

Blogging refers to writing, photography, and other media that is self-published online. Blogging is still a lucrative industry if done correctly. Some bloggers earn six figures a month, while others earn less or more. However, to monetize effectively, you must register your domain name and host your blog. This will provide you with an unlimited number of monetization alternatives, such as affiliate marketing, ad networks, or sales of digital products.

These above digital skills are big sources of income for students if learnt properly and put to good

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